CMC Aerial Platforms | Artsmedia
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CMC Aerial Platforms

Identity / Advertising / Photography & Video

Greatness is made of details. Our communication campaign is based on this awareness to tell the story of Italian hi-tech, made of care, attention and reliability.

BY NATURE - BY NATURE -
PRESS CAMPAIGN

The By nature press campaign describes the peculiarities of CMC aerial platforms in an ironic and powerful way, using images of universally recognized animals.

An elephant, an ant, a bear, a deer.
Different ways of interpreting strength: power, tenacity, energy, elegance.

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